Candy Crush, App Advertising Cost

Candy Crush App Advertising

With over 250 million monthly active users, Candy Crush has evolved from just a game to a daily habit for millions across the globe. This highly addictive puzzle game offers brands a golden opportunity to place their messages in front of a highly engaged, mobile-first audience. Whether your goal is brand awareness, app installs, or driving engagement, advertising on Candy Crush delivers strong, measurable results.

Through The Media Ant, brands can seamlessly plan and execute Candy Crush app advertising campaigns — from format selection and audience targeting to budgeting and reporting — all on one platform.

Benefits of Advertising in Candy Crush App

Advertising on Candy Crush isn’t just about visibility — it’s about placing your brand in a space where users are attentive, engaged, and emotionally invested. Here are some powerful benefits:

1. High User Engagement Time

Candy Crush players spend a considerable amount of time in the app — often in short but frequent sessions. This repeat exposure increases the chances of your ad being remembered and acted upon.

2. Non-Intrusive Ad Experience

Most ad formats, like rewarded videos, are user-initiated, meaning players choose to watch them in exchange for in-game rewards. This creates positive brand association and avoids the frustration associated with forced ads.

3. Access to a Diverse Audience

Candy Crush has a balanced demographic split — from Gen Z to older age groups, including a large base of women users. This makes it ideal for D2C brands, FMCG, gaming, edtech, and even BFSI.

4. Premium, Brand-Safe Environment

There’s no risk of your ad appearing next to objectionable content. Candy Crush offers a clean, safe, and family-friendly environment, reinforcing brand trust.

5. Advanced Targeting & Real-Time Analytics

With the right DSP (via The Media Ant), your ads can be geo-targeted, behaviorally targeted, or time-specific — and tracked for impressions, CTR, view rate, and conversions, all in real time.

6. Scalable and Flexible

Whether you’re testing the waters with a ₹1 lakh budget or scaling up with a pan-India campaign, Candy Crush campaigns are completely scalable, with flexible pricing models.

Candy Crush App Ad Options

• Rewarded Video Ads: These are short, skippable or non-skippable videos shown in exchange for in-game rewards (like extra lives or boosters). Since users choose to watch them, these ads enjoy high completion rates and positive engagement.

• Interstitial Ads: Full-screen image or video ads that appear during natural pauses in gameplay, like between levels. These deliver maximum impact without interrupting core gameplay.

• Playable Ads: Let users experience your product — especially ideal for other mobile apps or games. These interactive previews have a strong influence on downloads and trial.

• Banner Ads: Small, static or animated ads usually placed at the bottom or top of the screen. Ideal for cost-effective brand recall campaigns.

• Custom Branded Mini-Games: For large-scale campaigns, King occasionally offers custom ad integrations where your brand becomes part of the game theme. (Subject to minimum spends and campaign duration.)

Candy Crush App Advertising Cost

The cost of advertising on the Candy Crush app starts from as low as ₹0.069 per impression for banner ads and goes up to ₹0.17 per impression for video ads. Depending on your campaign objectives, targeting, and ad format, the overall Candy Crush advertising cost can range between ₹1,00,000 to ₹20,00,000+. Banner ads are perfect for brand visibility at a lower budget, while video ads offer greater engagement for performance-driven campaigns. Through The Media Ant, advertisers can access premium ad inventories on Candy Crush, get expert support for media planning, and enjoy discounted rates with end-to-end campaign execution.

How to get ads on candy crush?

Advertising on Candy Crush through The Media Ant simplifies the process while giving you access to competitive rates, expert planning support, and premium ad slots.

Here’s how it works:

1. Get in Touch

Visit The Media Ant or connect with our ad experts to discuss your campaign objectives — whether it’s awareness, engagement, or downloads.

2. Campaign Planning

Based on your goals, we recommend the best ad formats like rewarded video, interstitials, or playable ads — tailored to suit your audience and budget.

3. Audience Targeting

We use advanced targeting filters such as location, age, gender, behavior, and device type to ensure your ads reach the most relevant users inside Candy Crush.

4. Creative Assistance (Optional)

Need help creating high-converting ads? Our team can assist with designing or adapting creatives for in-app formats.

5. Campaign Execution

Once everything’s set, your campaign goes live within Candy Crush through King’s authorized ad platforms. We monitor delivery, performance, and engagement in real-time.

6. Reporting & Optimization

Get regular performance reports and campaign insights. We also suggest optimization tweaks during the run for better results and ROI.

Frequently Asked Questions

1) How to advertise in Candy Crush?

To advertise in Candy Crush, brands can partner with official advertising platforms like The Media Ant, which provides access to premium ad placements within the app. You can choose ad formats like banner ads, video ads, rewarded videos, and playable ads. The Media Ant helps in campaign planning, audience targeting, media buying, and performance tracking to ensure your brand message reaches the right users effectively.

2) Does Candy Crush show ads?

Yes, Candy Crush displays a variety of ads, including banner ads, interstitial video ads, and rewarded video ads. These ads are shown at natural pause points in the game, such as between levels or when players want to gain extra lives or boosters in exchange for watching an ad. The app integrates these ads seamlessly into the user experience without disrupting gameplay.

3) Can I target specific demographics on Candy Crush?

Yes, advertisers can target specific demographics on Candy Crush through platforms like The Media Ant. Targeting options may include age, gender, location, interests, and device type, allowing for highly focused campaigns. This helps ensure that your ads reach the most relevant audience segments within the app's large and engaged user base.

4) How much does a Candy Crush ad cost?

The cost of advertising on Candy Crush ranges from ₹0.069 per impression for banner ads to ₹0.17 per impression for video ads. Campaign budgets typically start from ₹1,00,000 and can go up to ₹20,00,000+ for large-scale custom integrations. The final cost depends on the ad format, campaign duration, and targeting specifications.